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strategies-for-a-successful-global-brand
February 1, 2023

How Small and Medium-Sized Businesses Can Achieve Brand Power

If a brand connects products and customers and instills trust, it can overcome the financial and human limitations required for publicity through ‘loyalty purchase‘ by touching and empathizing. The relationship between a brand representing a product and its customers is no different from that between humans. When we evaluate any one individual, we often use […]

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C.W Park Named Recipient of 20th Paul D. Converse Awards in Recognition of Top Marketing Research
November 23, 2021

C.W Park Named Recipient of 20th Paul D. Converse Awards in Recognition of Top Marketing Research

Work for the marketing industry wins top scholar recognition from the American Marketing Association Marketing professionals from all over the U.S. were nominated for the Paul D. Converse Award, but only a select few were chosen. In 2020, C.W. Park from Marshall School of Business at the University of Southern California was named a winner […]

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