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C.W. Park

has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

About Me

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.

Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

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Portfolio

C.W. Park Portfolio

Recent News

June 8, 2022

5 Free Ways to Learn About Marketing

According to C.W. Park, if you want to learn more about marketing, you’ve come to the right place. With all the marketing tools out there, it’s important to keep up with the latest trends and learn more about each one. If you’re just starting out, you should spend some time learning more about social media, […]

May 26, 2022

The best ways to market a product

According to C.W. Park most people may use word-of-mouth marketing the most. Co-branding and direct communication are also good ways to reach more people. Word-of-mouth marketing is when people tell their friends and family about a product or service. Email marketing is another common way to get your message out to your audience. Marketing by […]

May 13, 2022

How Your Career Can Benefit From a Marketing Degree

According to C.W. Park, this article will explain what a marketing degree entails, as well as how you can obtain a certification and what to expect once you get the job. There are many benefits to marketing as a career. This career field is growing at an exponential rate. To become a successful marketer, it […]

April 28, 2022

The following are the top 10 branding courses to pursue in 2022, according to experts

    According to C.W Park, you may learn how to build a brand, or how to strengthen your existing one, by enrolling in one of the many online branding courses available today. In this post, we’ll take a look at the best ten branding courses to take in the next year. You’ll ultimately select […]

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