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C.W. Park

has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

About Me

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.

Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

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Portfolio

C.W. Park Portfolio

Recent News

Global Marketing
August 11, 2022

Global Marketing Everything You Need To Know

Global marketing is made up of many different parts. The world is a mix of many other things, from traditions to cultures. You must learn new habits even if you move from one country to another. Customs can be different even between provinces, states, and neighborhoods. It needs to connect with many other markets for […]

August 2, 2022

Localized Marketing Campaigns That Work

If you’re looking for ways to increase sales and brand recognition, consider running a localized marketing campaign. These campaigns will help you target a specific demographic and increase brand recognition. What’s more, they’re economical and effective. So how do you get started? Read on to discover eight ways to boost sales and reach a specific […]

Localized Marketing
July 7, 2022

8 Effective Localized Marketing Campaigns

Reaching your target demographic with localized marketing is a terrific approach to tailor your experience and raise brand recognition. These advertisements are both successful and economical. We’ll discuss eight successful marketing initiatives worldwide in this post. Continue reading to learn how to utilize these tactics. Some of these may even surprise you. What you discover […]

June 8, 2022

5 Free Ways to Learn About Marketing

According to C.W. Park, if you want to learn more about marketing, you’ve come to the right place. With all the marketing tools out there, it’s important to keep up with the latest trends and learn more about each one. If you’re just starting out, you should spend some time learning more about social media, […]

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