Choong Whan (C.W.) Park

has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

About Me

CW Park, a renowned academic figure and marketing authority, boasts an illustrious career spanning many years and geographical boundaries. Occupying the prestigious position of Director at the Global Branding Center, Park has skillfully paved his path within academia and the broader marketing world. His exceptional work continues to resonate from his base in Los Angeles, California, impacting marketing research and application.

Launching his career in the field of marketing scholarship, Park's professional journey is characterized by constant success and influence. His role as the Director of the Global Branding Center involves driving the comprehension and growth of branding on an international level.

Before his tenure at the University of Southern California (USC), he held the distinguished title of Albert Wesley Frey Distinguished Professor of Marketing at the Katz Graduate School of Business, University of Pittsburgh. His numerous accomplishments during this time set the foundation for his current influential position at USC.

Moreover, Park has an impressive track record as a prolific writer. His latest book, "Brand Admiration: Building a Business People Love," commended for its insightful views on brand management, has added another feather to his cap. His written works include articles in reputed academic journals such as the Journal of Marketing Research and Consumer Research.

From 2008 to 2012, Park held the editor's chair at the Journal of Consumer Psychology while also serving on the editorial board for the Journal of Marketing and Consumer Psychology, underscoring his standing and reverence in his field.

The string of accomplishments associated with Choong Whan Park's name includes numerous prestigious awards, emphasizing his significant imprint on marketing academia. Among his most laudable achievements, Park has received the Davidson Honorable Mention and Alpha Kappa Psi awards. The Korean Marketing Association (KMA) also recognized him as an Academic Fellow, reflecting his impact in the U.S. and internationally.

Park's extensive expertise encompasses various essential areas in marketing, with a particular emphasis on brand consciousness, fostering leading global brands, and marketing tactics. His comprehensive research and instruction in these domains have established him as a trusted voice and respected figure.

Away from his professional commitments, Park immerses himself in reading, educational endeavors, and instructing. These interests provide him with a valuable retreat and cognitive challenge while extending his understanding beyond his primary expertise.

C Whan Park's career narrates a story of commitment, intellectual exploration, and dedication to marketing. With his significant body of work, academic journal influence, and leadership within educational institutions, he has profoundly shaped the understanding and application of marketing today. His continued contributions promise to resonate with many future marketing professionals and scholars.

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C.W. Park Portfolio

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