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C.W. Park

has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

About Me

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.

Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

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Portfolio

C.W. Park Portfolio

Recent News

May 13, 2022

How Your Career Can Benefit From a Marketing Degree

According to C.W. Park, this article will explain what a marketing degree entails, as well as how you can obtain a certification and what to expect once you get the job. There are many benefits to marketing as a career. This career field is growing at an exponential rate. To become a successful marketer, it […]

April 28, 2022

The following are the top 10 branding courses to pursue in 2022, according to experts

    According to C.W Park, you may learn how to build a brand, or how to strengthen your existing one, by enrolling in one of the many online branding courses available today. In this post, we’ll take a look at the best ten branding courses to take in the next year. You’ll ultimately select […]

March 30, 2022

How Can Branding Benefit Your Career?

    In the perspective of┬áC.W Park, branding oneself is one of the most successful strategies to get recognized by employers, regardless of your existing position. You may make yourself more visible and productive in your job hunt by developing a personal brand. Create a communications strategy that involves writing and speaking about your skills. […]

March 15, 2022

5 of the best ways that businesses use marketing to boost sales and profits

    C.W. Park said that when starting a business, the best ways to market are different for each type of business. For example, an online retail business is likely to make more money than a store that sells things in person. Trying to find new customers will be hard for a new business. A […]

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