Hello!
C.W. Park
has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
About Me
C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.
Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.
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C.W. Park Portfolio
Recent News
September 26, 2022
7 Steps to Global Brand Management
Global brand management is a complex part of modern marketing. To help companies understand their process, we’ve compiled a 7-step framework. By following this framework, companies can improve their international marketing effectiveness and build brand equity. The steps in the framework are as follows: Create a global strategy, create a global brand council, create a […]
September 19, 2022
Global Branding – Challenges and Strategies
Global branding is a strategy that allows you to reach customers worldwide. However, it involves a long process involving market research, cultural differences, and a team of professionals. While there are many advantages to global branding, there are also some challenges. These challenges can make global branding a complex project. Creating a global brand is […]
September 7, 2022
Implementation of Global Brands
Adding global branding to your business is a great way to increase the value of your brand. This strategy has many advantages, including creating an emotional connection between your company and your clients. It boosts brand equity and differentiates you from competitors. A strong brand helps your company increase sales and raise funding. Lessons learned […]
August 25, 2022
Global Marketing Trends for 2022
According to Global Marketing Trends 2022 Forrester and disruptive forces will continue to drive business growth, including a growing demand for cross-channel experiences, employee convenience, and commitment to ESG values. Meanwhile, several harsh realities will challenge progress, including the pandemic, supply chain disruptions, and the “Great Resignation.” To keep pace with these challenges, business leaders […]