Hello!
Choong Whan (C.W.) Park
has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
About Me
Choong Whan Park (also known as C.W. Park, or C. Whan Park) has recently published a book titled Brand Admiration: Building a Business People Love (Wiley).
In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.
Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.
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C.W. Park Portfolio
Recent News
March 7, 2023
The Benefits of Global Branding
Global branding is managing a brand in different countries with a consistent look, feel, and mission. This involves planning and executing a strategy along with advertising and positioning. A successful global brand must strike a balance between consistency and flexibility. The latter is essential for maintaining a cohesive image across all markets and regions. […]
February 1, 2023
How Small and Medium-Sized Businesses Can Achieve Brand Power
If a brand connects products and customers and instills trust, it can overcome the financial and human limitations required for publicity through ‘loyalty purchase‘ by touching and empathizing. The relationship between a brand representing a product and its customers is no different from that between humans. When we evaluate any one individual, we often use […]
January 2, 2023
What is Branding?
You have probably heard the word branding used in some context, but you may not be entirely sure what it is. This article will talk about some of the most important parts of branding, such as mission statements, visual trademarks, color psychology, and typography. Mission statement Whether just starting a business or growing an existing […]
December 7, 2022
Strategies For a Successful Global Brand
Having a successful global brand involves several factors, such as: Adapting your business model to fit the economic conditions of the market, creating content that caters to different target audiences in different regions, and maintaining a consistent pricing policy. In addition, a logo is also important since it is recognized throughout the world. Logos are […]