Hello!

C.W. Park

has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

About Me

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, C.W. Park has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.

Professor Park is currently the director of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.

Learn More

Portfolio

C.W. Park Portfolio

Recent News

Understanding What is Marketing and How it Works
November 21, 2022

Understanding What is Marketing and How it Works

A good grasp of marketing and how it works is critical to ensuring your business is successful. Marketing encompasses all aspects of your business, from product, price, distribution, and communication. You want to ensure your customers feel like they are getting a great deal and are satisfied with the product or service you offer. This […]

October 20, 2022

How to Build a Global Brand in 2022

In this article, you will learn how to connect your brand’s purpose with the lived experiences of your international audience. You’ll also learn about adjusting your products and messaging to be attractive to consumers in multiple markets. You’ll also learn how to use micro-influencers and translate your global brand name. Connecting your brand’s purpose to […]

October 4, 2022

5 Global Marketing Strategies From Well-Known Brands

To effectively expand into foreign markets, companies must first identify their goals and fit them into the landscape of the target market. Once they’ve done this, they can outline a marketing plan highlighting their strengths. It is also crucial to consider how competitors position themselves and their products. Different markets will have different needs and […]

Global Branding - Challenges and Strategies
September 26, 2022

7 Steps to Global Brand Management

Global brand management is a complex part of modern marketing. To help companies understand their process, we’ve compiled a 7-step framework. By following this framework, companies can improve their international marketing effectiveness and build brand equity. The steps in the framework are as follows: Create a global strategy, create a global brand council, create a […]

Get In Touch