What is Branding?

Choong Whan (C.W.) Park

January 2, 2023


You have probably heard the word branding used in some context, but you may not be entirely sure what it is. This article will talk about some of the most important parts of branding, such as mission statements, visual trademarks, color psychology, and typography.

Mission statement

Whether just starting a business or growing an existing company, creating a mission statement can help you define your brand’s core values and goals. These statements are important for shaping your public image, getting your employees to work harder, and giving better customer service.

When writing your company’s mission statement, remember that it should be clear, short, and about your business. While it may be easy to create a mission statement, it’s not a good idea to make the statement too long or too complicated.

Your mission statement should communicate your commitment to serving customers and delivering value. It should also show how you plan to meet those objectives. The mission statement should include your values and why you are a business.

Color psychology

Color psychology is a study of how colors affect our emotions and behavior. It’s an area of study that’s been around for years. But the way that color psychology is used varies from culture to culture.

Color psychology is a marketing tool that helps brands stand out, attract customers, and get them to buy. In general, colors are used to improve the mood of an audience. They’re also used to calm people and increase their appetite.

Red is a common color in sales tags and call-to-action buttons. It’s also associated with love, passion, and alertness. However, it’s important to remember that different shades of red have different associations.¬†Blue, on the other hand, is associated with harmony, calm, and stability. It can carry negative vibes, too.


Typography is a vital component of branding. It combines a brand’s personality with visual and nonverbal messages to make a unique brand identity. Typography has four main uses in marketing: to show personality, to show brand values, to make a product stand out, and to make the user experience interesting.

The most basic building block of typography is the font. This is the style, weight, and size of the typeface used. Fonts can be formal or informal. They also can be modern or classic. You’ll want to choose a font that resonates with your target audience.

You’ll also need to think about how the letters are laid out and how far apart they are. A well-arranged layout will make it easier for your audience to read your copy. Choosing a font is a decision that will have an impact on your customer’s perception of your brand.

Offline vs online branding

Online and offline branding are two important components when creating a marketing plan. Putting the two together can create a strong marketing strategy that positively affects your bottom line. You can increase the number of leads and get the most out of your marketing by using both online and offline methods.

Offline branding is all the parts of your brand that aren’t online, like your logo, slogans, and product packaging. When people think of your brand, they will usually recall these elements. It can be hard to tell how well an offline marketing campaign is doing because it does not directly affect sales. However, many marketers will still find it an effective way to get their brand out to the public.

For example, an offline branding strategy can be utilized at a trade show booth. This gives startups a huge chance to connect with customers and raise awareness of their brands. Creating a strong offline presence allows customers to interact with your brand, making purchasing your products or services easier.