September 14, 2023

How Local Franchises Become International Brands

The global marketplace is a vast and dynamic arena where local businesses often dream of making it significant internationally. While the prospect of becoming an international brands may seem daunting, it’s a journey that many local franchises have successfully undertaken. This article’ll explore the fascinating path local franchises follow to become internationally recognized brands, highlighting […]

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May 8, 2023

Amazing Examples of Global Branding Strategies

The world is getting smaller and smaller, and businesses are increasingly embracing the global marketplace. But what does that mean for brand building? Localization is an essential component of a successful international marketing strategy. It involves adjusting global branding strategies to a local market’s social values, economy, laws, language, culture, and customs. 1. Apple Apple […]

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