Global Marketing Trends for 2022

Choong Whan (C.W.) Park

August 25, 2022

Global Marketing Trends for 2022

According to Global Marketing Trends 2022 Forrester and disruptive forces will continue to drive business growth, including a growing demand for cross-channel experiences, employee convenience, and commitment to ESG values. Meanwhile, several harsh realities will challenge progress, including the pandemic, supply chain disruptions, and the “Great Resignation.” To keep pace with these challenges, business leaders will continue to invest in technology. As a result, the adoption of AI will accelerate.

Influencer marketing

The creator economy is quickly evolving, and brands are now seeking to maximize their brand affinity through influencers. The brand influencer relationship is a powerful way to build a connection with your target audience and gain visibility. In 2022, brands will seek to establish a consistent presence on social media and use influencers to further their brand message. In the long run, a brand’s influencers will be assets to the brand as they continue to build relationships with their followers.

In recent years, influencer marketing has gained popularity and has become an essential part of the marketing mix for most companies. According to the Influencer Marketing Association, the influencer market is expected to grow from $1.7 billion in 2016 to nearly $14 billion in 2022. In the face of a global pandemic, influencer marketing has flourished. In fact, since COVID-19, influencer marketing was the only marketing channel that didn’t lose its effectiveness for conversion. Moreover, this trend will continue to grow in the coming years as more brands collaborate with influencers to deliver impactful messaging to their target audience.

Customer experience

The customer experience is a growing focus of businesses. Companies are building on the successes of previous years and learning from their mistakes. By leveraging technology-driven solutions, brands will provide better customer experiences and create deeper connections with their consumers. In 2022, brands will focus on the customer experience and its impact on their bottom line. Customer experience can help brands achieve success in their business and drive more revenue. Here are three ways businesses can improve customer experience in the coming years.

First, CMOs need to rethink their brand messaging, products, and employee and community engagement. Next, the best companies will develop customer-centric strategies integrating technology, data, and people. This will help them respond to the ever-changing environment and drive growth. This is especially important for global brands that deliver excellent customer experiences. Below are some of the trends that businesses should be aware of shortly.

Employee engagement

The market for employee engagement is predicted to grow at a CAGR of 11.9% over the next five years. The report provides an overview of the current market and its prospects, along with detailed information on key players and their business strategies. The report also offers market share data and information about the critical applications and types of employee engagement services. It also examines the market’s revenue, cost, gross margin, manufacturing techniques, and marketing channels.

Increasingly, companies are introducing benefits that give employees a sense of personal connection to the organization. Benefits include paid leave, time off, company gatherings, health insurance plans, and discounts on products and services. These programs are designed to increase employee morale and attract new employees. In addition, some companies are providing incentives for work-from-home setup costs or reimbursements for certain services. By providing such incentives, organizations can maintain or increase their profitability.

Intent monitoring

As the data landscape becomes more complex, intent monitoring will become an increasingly important trend for marketers. It helps brands understand their customers’ intentions and target them with relevant information at the right time. Intent data goes beyond tracking website traffic and social media engagement to provide actionable insights about your audience. For instance, intent data can reveal which of your competitors’ products are popular and which ones aren’t. Using intent data, you can ensure that your advertising reaches the people ready to buy.

Intent data can help sales teams engage with high-value accounts at the right time. It can also help you optimize your marketing efforts, including the message you send to your prospects. Getting the correct information about the buyer’s intent can help you make relevant offers, which can help you convert more leads. The next step in the process is understanding the different types of intent. By using intent data, you’ll be able to tailor your messages to these different types of buyers and target them accordingly.

Video Marketing

According to research from the Content Marketing Institute, 96% of consumers plan to increase their online video consumption by 2022. Also, nearly nine out of 10 people want to see more videos from brands and businesses. So by 2022, the average person will spend nearly 100 minutes a day watching videos online. So video marketing isn’t just a fad; it’s a proven marketing strategy that will keep your business competitive.

Research shows that the human brain is incredibly receptive to visuals, and videos are especially prone to be committed to memory. As a result, people who view videos are more likely to remember them than text messages. As a result, brands realize the power of video in their marketing campaigns. In addition, 2020 took a significant hit because of a pandemic, forcing businesses to operate from home. This sparked a move to digital content, and video marketing exploded. By 2022, Adobe says, e-commerce in the United States will reach a trillion dollars.

Human-centered design

Human-centered design has emerged as a powerful marketing strategy. It can increase the return on investment from your advertising campaign. It can also lower customer acquisition costs. This strategy applies to advertising across all screens, platforms, and devices. This will enable your marketing team to focus on the needs of your users. Read on to learn more about how human-centered design can help your business. After all, your customers are your best customers.

The human-centered design focuses on understanding people’s needs and behavior, identifying gaps, and tailoring products and services to meet their needs. Leading companies in most industries have adopted this approach. Apple, for example, started its success by placing the customer at the center of the design process. Other leaders in the field, like Google and Microsoft, have incorporated the human-centered design into their products.